Whether the mission is to educate and engage the public or to move legislators to pass a bill, BerlinRosen takes a campaign approach to achieving our clients’ public policy objectives.
We believe that to move public policy, an organization must have a coherent, consistent message and deliver it across multiple mediums to stakeholders, opinion leaders, lawmakers and their own constituencies. We tailor advocacy campaigns using every strategic tool available, from innovative message development and story placement to compelling direct mail and e-organizing.
But winning the debate isn’t just an air war. To create a groundswell, you need to work the field directly—communicating with a target audience on a one-on-one basis to activate people and organizations to form a critical mass. We bring our political organizing experience to the task of building effective coalitions, engaging key leaders to advocate for our clients’ positions and mobilizing your base.